Carolina Herrera dinner

Project Overview

NA Collective collaborated with Carolina Herrera to host an exclusive dinner event at Mamo Michelangelo, one of Riyadh’s most refined fine-dining restaurants. The evening was curated to celebrate the elegance and timeless sophistication of the Carolina Herrera brand while creating a luxurious space for meaningful connections between the brand, its guests, and the region’s leading influencers.

The event was designed to embody Carolina Herrera’s DNA—bold femininity, effortless glamour, and refined modernity—translated into an intimate dinner experience that highlighted the synergy between fashion, lifestyle, and culture in Riyadh.

Our Approach

We designed the evening to be an immersive brand encounter, where every detail reflected Carolina Herrera’s prestige:

• Exclusive Guest List – A carefully selected group of influencers, tastemakers, and media figures were invited to ensure impactful brand representation and content amplification.

• Venue Selection – Mamo Michelangelo’s sophisticated interiors and elevated cuisine created the perfect setting to match the luxury and refinement of Carolina Herrera.

• Styled Dining Experience – Tables were thoughtfully styled with menus, plating, and ambient touches that reflected the brand’s chic and modern aesthetic.

• Intimate Atmosphere – The dinner format encouraged genuine storytelling, conversations, and organic brand affinity, rather than a large-scale showcase.

Key Challenges & Solutions

Maintaining Brand Identity in a Local Context
Carolina Herrera’s global image is bold yet elegant. The challenge was to ensure this translated seamlessly within the Riyadh setting. We achieved this by selecting a venue that already embodied luxury, and layering in subtle branded elements—from table styling to curated guest interactions—that echoed Herrera’s values without feeling forced.

Balancing Exclusivity with Content Shareability
An intimate dinner risks limiting reach, but we countered this by strategically inviting digitally influential guests who created high-quality organic content, ensuring the event’s impact extended far beyond the restaurant walls.